In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information.
And the geeks said, “Let there be search engines.” And there were search engines.
And the search engines had complicated formulas to determine which websites they would favor when particular key words and phrases were used.
And an entire industry, called Search Engine Optimization (SEO), arose as website owners clamored to be found by users searching for information.
Many website creators were overwhelmed with confusion, not knowing how to increase their search rankings in order to drive traffic to their sites.
In their infinite wisdom and kindness, the geeks gave website users the Ten Commandments of Search Engine Optimization.
Although SEO was extremely technical, they knew that every righteous web administrator that obeyed these commandments would be blessed with search traffic. But the wicked ignore these commandments and are thrust down to the hell of anonymity, being forever lost to potential readers.
Commandment #1: Thou Shall Write Frequently.
Search engines love sites that are updated frequently, which is why well-maintained blogs fare well with searches. They know that sites that have content added to them continually have a better chance of providing relevant information to users than static sites. To search engines, static sites that are rarely updated are the valley of death.
Even if you know nothing about SEO, even if you have no money or resources to promote your website, you can have great success if you just obey the First Commandment. Write religiously. Post an article on your blog daily.
Commandment #2: Thou Shall Write Quality, Relevant Content
Simply providing valuable content will do more for your SEO efforts than any technicality. In fact, when you do so, SEO happens naturally as people spread your content and link back to you.
Commandment #3: Thou Shall Identify Key Words and Phrases
Search engines don’t exist to promote your site; they exist to provide relevant information to searchers. Therefore, you must know what your potential readers are searching for. Specifically, you must know what key words and phrases they use when they want information that your site provides.
Use a keyword-generating too to identify 200-300 keywords and phrases. Start by entering 10-15 core words/phrases, then generate your list.
Commandment #4: Thou Shall Insert Your Key Words & Phrases Into Meta Data
Meta data means code that is not seen by site visitors, but is picked up by search engine robots/spiders. If you don’t know how to install meta data, you’ll need a technical programmer to help you.
Commandment #5: Thou Shall Use Your Key Words and Phrases In Your Titles & Descriptions
Titles are the first text you see for each entry when you enter a Google search. Descriptions are just below them. For example, when the search for “wordpress” brings up the following top three pages:
Titles and Descriptions are critical because they carry more weight with search engines than regular text. The more relevant the keywords to their search terms, the easier it is for users to find your content.
For example, I could have titled this post “The Three Commandments of Driving Traffic,” but I knew that the phrase “Search Engine Optimization” would fare better in searches.
Commandment #6: Thou Shall Plant Your Key Words & Phrases Liberally Throughout Your Content
Be conscious and deliberate about the placement of keywords. Use them as much as possible, but without making your writing sound weird to human beings.
Commandment #7: Thou Shall Use Search Engine-Friendly URLs
Simply put, a URL is the web address assigned to each of your pages/posts. WordPress automatically generates your URLs every time you create a unique page or post by using the title of the page/post.
Long, complicated titles make for URLs unfriendly to search engines. You want them to be short and only include relevant keywords.
Commandment #8: Thou Shall Make Your Site Easy To Navigate
According to Google, “The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.”
Don’t create deep pages that takes 3 or 4 clicks to get to. Keep the layout and navigation simple and intuitive.
You’ll also want to install a Google XML sitemap into your site.
Commandment #9: Thou Shall Secure Backlinks
Next to providing quality content frequently, securing backlinks is the most important thing you can do. Backlinks are created when other websites link back to your website. A site with tons of backlinks tells search engines that people like your content.
There are numerous ways to do this including utilizing blog directories and article directory marketing among others. Ultimately, the easiest, most natural way to secure backlinks is to provide amazing content that people want to link to.
Commandment #10: Thou Shall Use Proper Anchor Text When Securing Backlinks
Anchor text refers to the words that link back to your site. For example, if I submit an article about small business blogging to an article directory to get backlinks, I can say “Click here to learn more.” In this case, the words “click here” are my anchor text.
While this does give me a backlink, search engines place weight on the words you use to link.
If I’m trying to get a high search engine ranking on the word “blogging,” then I’ll want to use that word as anchor text. So in the example I provided above, a better way to do it would be to say, “Learn more about blogging,” with the word “blogging” as my anchor text.
And there you have it. Of course, there are way more technicalities that go into SEO than what I’ve provided here, but if you obey these ten commandments you’ll be head and shoulders above 90% of bloggers.
Avoid the hell of limited traffic and get to blogging heaven by living these commandments religiously.
Article Source: http://EzineArticles.com/expert/Stephen_D._Palmer/210751
Article Source: http://EzineArticles.com/5946265
You have a great product (as we all think). But, you realize your competitor is getting more attention than you. According to everything you learned in MBA school, it goes against the rules of success-everything your competitor does turns to gold despite having a substandard product.
The question remains, why are they so successful and you are not? Perhaps your competition has a better marketing team and strategy. But, let me offer a few tips to help you outshine.
• Marketing Automation. There are various tools available for automating your marketing efforts on social media and even emails. Marketing Automation is platform used for planning, coordinating, and managing and measuring the effectiveness of campaigns. Yes, there are some mixed tales about marketing automation. However, the main obstacle one must overcome is the initial setup. The setup requires you to think ahead 1) what are my upcoming projects for the next month or two? 2) what messages should I try to deliver? 3) how can I vary the messages to keep people engaged, and finally 4) how often should these messages be expressed? In short, marketing automation requires you to have a marketing plan and to stick to it. And, it will solve much of the online administration issues in the long run.
• Content Marketing. Many people dread the task of writing. What’s even more dreadful is coming up with a schedule, topic, and finally having the opportunity to sit down and write about it. But what do you plan to write about? This isn’t an opportunity to write about and/or pitch your company’s latest product. This is a chance to highlight some of your exclusive, valuable knowledge about your industry. You want relevant topics and you want to write consistently. You want to be seen as the authority in your industry. Above all, this is a moment to offer something special at no cost.
• Data. Data. If we don’t collect and/or review data, we won’t be able to monitor the ROI, and we won’t get an insider’s view of our customer’s needs or their availability. Finally, if we don’t have data, it’s difficult to convince others to use your marketing services. Having the appropriate data allows us to create a more customer-centric campaign. Learn to research customer and product trends; offer unique surveys and create your own data that can be used for quarterly white papers and market comparison.
• Mobile Marketing. Most people have their phones with them 24/7. Individuals sleep and even use the restrooms with their phones. As such, there’s no reason not to reach out to individuals with this method. Also, on average, text messaging has an average of at least 90% open rate. Simple mobile-friendly websites have taken over the multi-page, exhausting desktop version. With email and text campaigns, you can offer discounts and insights to customers who exclusively use the mobile device. Implementing a mobile marketing strategy allows you to collect a lot more data, which can in turn help you re-strategize your approach.
• Conversion Rate Optimization. The object for true marketing is to find new leads. After all, once you’ve reached out to all of your current contacts, then what? Create platforms where you can mine for your own data. Once you’ve developed these platforms (landing pages that gather data, for instance), you will have greater opportunities of converting one to a potential sales lead. Before you move one into a sales lead bucket, develop a few steps for you to reach out to them individually.
If you are already focusing on the above five items, and it has not been successful, I’d recommend going through each of these focal points and reshift a few steps. Marketing is about coming up with a plan, but also being able to adapt the plan based off of our findings.
Article Source: http://EzineArticles.com/9329237
How To Create The Perfect Social Media Marketing Plan
With an estimated 2.13 billion (that’s right BILLION) social network users around the globe, its easy to understand why most companies are looking to this avenue to reach potential customers! With this amount of people at your fingertips generating sales should be no problem right?? This is a lot easier said than done! The art of effectively utilizing social media to create an endless supply of leads requires time and attention. This is where we step in; The Bill Minor Group is offering a step by step guide to help you create a custom social media marketing strategy. This short manual entitled, “How to Create Your Very Own Perfect Social Media Strategy” will show you the basics of using social media to drive sales and is available totally FREE below (just click the link)! Get a 10% percent discount on any services within 30 days of your download by using coupon code “toolbox10”.
Why Do Most Ad Campaigns Fail?
“Advertising is the very essence of democracy. An election goes on every minute of the day where customers determine the leader.” (- Bruce Barton)
Advertisers always ask the question “what will make my campaign successful”?
Before answering, let’s define and understand what advertising is. According to Webster, the definition of advertising is “to tell about or praise (a product, service, etc.) publicly, as through newspapers, handbills, radio, etc., so as to make people want to buy it”.
Most advertisers focus on the first part… telling people about their product or service. This is why most advertising fails. Telling your story alone won’t make people want to buy.
There are two sides to the purchasing coin… logic and emotion. The decision to buy is made on the emotional level first, and then backed up with logic. Most advertising provides the consumer with plenty of logical reasons but little to no emotion.
Do your ads convey emotion? Are you reaching deep into the hearts of those coveted customers? If you want a successful campaign, create ads that appeal to the emotions.
Another reason why campaigns fail is that most ads are filled with clichés.
When it comes to advertising, a cliché is defined as a statement every marketer makes but no one believes. Have you noticed that every advertiser has the best selection, the absolute lowest prices and world-class customer service reps & sales staff?
Rather than loading your ads with clichés, consider using words that are powerful, colorful, descriptive and relevant. Create your ads from the customers’ point of view, not yours. If you want a successful campaign, stop using meaningless clichés.
Many ad campaigns fail due to advertisers putting too much information and too many different thoughts in their ads. This is a 2-part problem: (1) the ad contains more than one major theme and (2) there’s just too much information in the ad.
Part 1: A clear, single message delivered with real emotion will beat the ad filled with competing messages every time. What’s your message? Why will people want to buy from you? When you load your ad with multiple messages, you confuse the consumer. Confused consumers don’t buy.
Part 2: Putting too much into the ad. This is typically a result of the advertiser saying “if I don’t provide lot’s of different products to choose from, that prospect might not visit my store. He/she might not be interested in product A, B or C, so I’ll make sure I tell them about product D, E and F.”
Once you start loading your ad with long lists, you’ve lost the interest and attention of the consumer. Non-interested consumers don’t buy.
Do your ads consist of a simple, clear message? Or do your ads contain a long list of products & services that no one will remember? If you want a successful campaign, simplify your message.
Often, many advertisers will attempt the use of sound effects to gain the attention of potential customers. Sound effects can work if they’re relevant to your product/service and used sparingly.
Here’s an example of how NOT to use sound effects. Several years ago, a very promotionally-driven carpet cleaning firm opened their radio ads with irrelevant, highly agitating sound effects.
One ad in particular opened with a police siren (too loud, too long and painfully distorted), followed by the police officer yelling through his loud speaker “pull over… where are going in such in hurry?” The drivers’ response was: “but officer, I’ve got to get to a phone so I call ________ Carpet Cleaners… ” The entire series of ads were irritating and irritated consumers don’t buy.
The most successful advertisers communicate with their customers by crafting their message so that they deliver useful & relevant information. If you want a successful campaign, don’t irritate the customer.
Finally, placing different messages on different mediums will reduce your response rates. Many advertisers will put one message on TV, another on radio and yet another in print.
What you want to strive for is synergy in your advertising. True synergy is when 1 plus 1 equals 3.
The most successful advertisers will place the same message across every media channel they use. The result is synergy and a greater response to the offer. Ad & media people call this integration. If you want a successful campaign, integrate your message.
By making a few adjustments to how you craft your ads, you’ll see an increase in inquiries, leads generated and ultimately, higher sales volumes.
Ronald A. Heider is the founder & President of HMA, a full-service marketing management agency serving automotive advertisers. Heider can be reached at http://www.hmaads.com or by email at firstname.lastname@example.org
Article Source: EzineArticles.com